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CGC: Artificial Intelligence w/ Dr. Michal Kosinski

  • Messgelände - Halle 8, Sakura Stage (map)

CeBIT Global Conferences

Keynote:  Artificial Intelligence

Speaker: Dr. Michal Kosinski

Können intelligente Big-Data-Technologien Wahlen entscheiden? Wird der Verbraucher zum "gläsernen Kunden"? Wie bewege ich mich im Netz und schütze trotzdem meine Privatsphäre? Antworten auf diese Fragen gibt der renommierte Sozialforscher Dr. Michal Kosinski bei den CeBIT Global Conferences. Die von Kosinski entwickelten Verfahren verwendete Trumps Team vor der US-Wahl, um personalisierte Postings über verschiedene Social-Media-Kanäle zu verbreiten.

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Can intelligent Big Data technologies sway election outcomes? Are consumers now "public domain"? How do I go about having an online life while still protecting my privacy? Answers to these questions and more will be provided by the noted social scientist Dr. Michal Kosinski.

Kosinski developed a mathematical method that analyzes Facebook likes and publicly available data to determine people's personality traits and predict their behavior. His method was used by the Trump campaign to spread personalized posts via a range of social media channels in the run-up to the presidential election.

 

 

Info-Link

*kostenpflichtig

Earlier Event: March 23
Serious Games Conference
Later Event: March 23
BITKOM Executive Night